Staying Great BrochureOrganization Development Consultants Inc. (ODC), created its “StayingGreat” division to meet the ever changing needs developing through both the business and public sector arenas.

We’re all familiar with “Good to Great,” the title of Jim Collins’ mammoth bestselling book. What happens, though, when you get to “great?” How do you stay there? How do you cultivate even more greatness?

Organization Development Consultants, Inc. (ODC), believes that “greatness” is a state of mind that must be perpetually nurtured. Learning, at the individual level, produces enhanced contributions. At the organizational level, learning ensures continued growth and adaptation.

We are a dynamic group of experienced industrial/organizational (I/O) psychologists and organizational development (OD) professionals. We help clients achieve their strategic objectives by maximizing the use of their human resources. We employ state-of-the-art methods that energize and transform individual, team, and organizational performance.


Daniel A. Schroeder, Ph.D.
President and CEO
Organization Development Consultants, Inc. (ODC), Inc.

Dr. Daniel A. Schroeder is President and CEO of Organization Development Consultants, Inc. (ODC), a management consulting firm offering performance consulting for individuals, teams, and organizations.  ODC serves regional and national clients from its office in Milwaukee. Additionally, he serves as Coordinator of the Organizational Behavior and Leadership (bachelor’s) and Organization Development (master’s) programs at Edgewood College (Madison, WI). 

Dr. Schroeder possesses over twenty years of diverse professional experience. Prior to co-founding ODC in 1994, he worked as a management consultant, initially for a Chicago based firm and later for one situated in Milwaukee. For each of these groups, he completed a wide range of projects relating to employee selection and placement, training and development, productivity improvement programming, and organizational analysis/development. Prior to this external consulting work, he served as Vocational Consultant with The Traveler's Insurance Company. His career began in the public sector with a position as Chief Vocational Evaluator with a Jefferson County (Wisconsin) human services agency.

Dr. Schroeder's professional interests include organizational systems analysis, organizational behavior modification, high performance learning systems, employee motivation and job satisfaction, and employee selection and placement.  An emerging area has been systemic program evaluation interventions in support of Balanced Scorecard and ROI initiatives.  Examples include: (1) the U.S. Department of Homeland Security's efforts to secure the nation's general aviation (GA) airports by offering a series of practice-based courses for individuals employed in the approximately 20,000 GA sites; (2) the U.S. Department of Labor's efforts to help American citizens earn certificate, baccalaureate, and/or graduate credentials in technology-related disciplines; and (3) Well City Milwaukee's efforts to create a workable plan for a city-wide worksite wellness initiative and evaluate individual-and aggregate-level impact. 

In 2011, he was appointed to a three-year term on Wisconsin's Psychology Examining Board.  An accomplished adult educator, he is listed in Who's Who Among America's Teachers.  Since 2005, he has served as a judge for the Wisconsin Better Business Bureau (BBB) Torch Award for Business Ethics and Integrity.  Since 1995, he has been a Featured Columnist for Milwaukee BizTimes, a business periodical with a circulation throughout southern Wisconsin and on the web.  


“StayingGreat” is a call for action for leaders who wish to create environments of sustained excellence in their organizations.

“StayingGreat” offers the exciting possibilities associated with walking a path of renewal. We know that some parts of the journey might be unsettling. We also know that by confronting these areas, subsequent growth and development will be ensured.

Ultimately, we believe you will find the journey to be inspiring.


These are just two representative Bios’ of our group of experienced I/O psychologists and OD professionals.